This November, the GUBA Awards proudly celebrate their 15th anniversary, a significant milestone that underscores a remarkable journey of recognizing and uplifting African excellence. Founded by Lady Dentaa Amoateng, MBE, the GUBA Awards have evolved into a prestigious event that honours the progress within the African community globally.

Under the theme "From Seeds to Crystal," this year's celebration, taking place on November 29th, 2024, at the Commonwealth Secretariat in London, is a call to action for Africans worldwide to come together and unlock the continent's vast potential. The exclusive VIP networking event will see a gathering of leaders, innovators, and visionaries who have been instrumental in amplifying African achievements.

Lady Dentaa Amoateng's message is clear: Africa's time is now,  "It’s time for Africans to reap the benefits of our incredible potential," she says, emphasizing GUBA’s role in creating platforms for unity, collaboration, and heritage celebration.

The impact of the GUBA Awards over the past 15 years has been profound. By showcasing African talent and achievement— from icons like Idris Elba and Stormzy to influential figures such as Sir Sam Jonah and Dr. Ngozi Okonjo-Iweala — GUBA has inspired young people to aim high and dream big. The endorsement by global leaders underscores the awards' significance as a beacon of pride and progress for Africa and its diaspora.

As we commemorate this special anniversary, we look forward to more years of GUBA championing African excellence.